SYNOET FOR GOOD Why This Matters

Synoet began in Madagascar, and that makes what happens here personal to us. As we build the House, we also want to think carefully about the responsibility that should come with its growth.

Synoet For Good comes from that idea. We want to support women in Madagascar who have survived domestic or sexual violence, but we want to do it in a way that is useful and respectful. This is not something we want to turn into a campaign or use simply to create emotion around the brand.

The initiative is still being developed. We are taking the time to understand how Synoet can help, who we should work with and where that support could be most useful. That means working with trusted organisations and making sure the right protections are in place before anything is promised publicly.

We also want to be clear about where we are today. We are not going to speak about results that do not exist yet or make commitments simply because they sound good. When Synoet For Good begins supporting real work, we want to be able to show what was done, where the support went and what we learned from it.

Madagascar is where Synoet started, and as Synoet grows, we hope that growth can create something meaningful beyond the pieces we make. Synoet For Good is the beginning of that commitment.