We keep personal information only for as long as necessary for the purpose for which it was collected and to meet legal, accounting, tax, security and regulatory requirements.

In particular:

• Order and transaction records are generally retained for six years from the end of the company financial year to which they relate, or longer where required by law.
• Account information is retained while your account remains active and afterwards only where reasonably necessary for legal, security or record keeping purposes.
• Marketing information is retained until you unsubscribe, withdraw your consent or we otherwise determine that it is no longer necessary. We may retain limited information to record that you opted out.
• Client Services communications are retained for as long as reasonably necessary to resolve the matter and maintain appropriate business records.
• Cookie and analytics information is retained according to the periods described in our Cookie Policy and the settings of the relevant service.

We may retain information for longer where required by law, where a dispute exists or where it is necessary to establish, exercise or defend legal claims.