Chapter 1 Following Our Dreams, Honoring Our Roots
Our journey doesn’t begin with a logo or a design. It begins with a vision, an aspiration to elevate the standards of the luxury world while deeply embedding our actions in our roots.
There are times in life when a vision is born, not from a clear, focused idea, but from a series of encounters, coincidences, and shared passions. Synoet didn’t begin in a boardroom with charts and well-crafted strategies. No, Synoet emerged from passionate conversations, unexpected collaborations, and connections forged between those who believed, just like me, that authentic luxury could be born from our deepest roots.
My name is Miah, and my journey is anything but straightforward. I come from a place that might seem far from the beaten track of the luxury world: Madagascar. This is where I grew up. From a young age, I was fascinated by the pure and timeless beauty that surrounded me: objects handcrafted by talented artisans, skills passed down from generation to generation.
I remember the moments spent with my grandmother, sitting by her side, watching her expert hands weave dreams into silk thread, sculpting objects of beauty that were not just objects, but living testaments to our culture. It was these moments that shaped my vision: luxury should not be solely about material wealth, but a tribute to craftsmanship, authenticity, and history.
At 19, I found myself at a crossroads in my life. On one side, dreams and the desire to seek a better future. On the other, my deep roots in Malagasy culture, which constantly reminded me of the importance of authenticity, respect for the land, and the appreciation of human labor. The idea for Synoet came to me not as a simple business, but as a mission: to create a brand that merges the best of both worlds, combining contemporary luxury and traditional craftsmanship.
Our story is a story of encounters, of hands united in a shared purpose. And every day, we work together to ensure that Synoet continues to live up to this promise: honoring our roots while following our wildest dreams.
